Where craft
meets
complexity.

The product design practice of Edna Alfaro. Currently leading design at Replicant, where I oversee research, build code prototypes, and shape product strategy across AI agent platforms, analytics dashboards, and complex enterprise tools.

Selected work

Case studies

Case study decks available on request.

Platform Unification

Bridging two siloed products into one AI platform

Lead Product Designer, Replicant · 2025

Case study coming soon

Paws Forward

Modernizing a B2B2C veterinary ecosystem

Sr. Product Designer, Design Lead, Vetsource · 2025

Case study coming soon

Side projects

Just for fun

Many Hats

Design ops resources for solo and founding designers.

View project →

StateflowWIP

A visual state machine design tool for mapping complex flows.

Dictaphone ListsWIP

Voice-powered to-do lists with a retro tape deck interface.